Brand Management
Having an excellent Brand is a great asset to have in Business, but even more important is the maintenance of it. Many Businesses ignore this, and are left confused as to why performance and sales have decreased, though at SJLC we are well aware of the importance of marketing your brand name and brand management.
Brand Management
A brand may in many regards be the make or break of a company. Many companies themselves use their brand image to represent a form of trust between themselves and the consumer.
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The importance of this is that, brands that are trusted and proven inherit customers that are gained through no advertising expense whatsoever - often this is through the correct networks and word of mouth.
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Thorough planning and constant evaluation is required to maintain a brand name and value. Often, those who do this well, see constant exponential growth over the course of time.
Brand Awareness & Life Cycle
Enabling a brand to be visible is a very difficult task to manage. Sometimes even existing brands over time struggle to maintain their existing visibility.
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Often, this is due to a brands life cycle. Technological advancements are a large component and are key to the changing life cycle of brands.
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It is important for existing brands to ensure that they are up to speed with the present market and relevant trends. This may even expand a businesses horizons that may have previously been unforeseen.