Lead Generation
Lead generation is the science of gathering interest and data from prospective customers. Lead generation can come in a number of forms, whether that be face to face, network or online.
The most efficient companies on earth generate leads extremely well. Lead generation is crucial to support ongoing business and also expanding out to improve your own market share.
Types of Lead Generation
Face to Face
Perhaps the oldest form of lead generation is face to face marketing. The backbone of conversion is often still done face to face, particularly with the older generation.
Network
Perhaps one of the best methods of lead generation is network lead generation. Often this is a word of mouth equivalent and presents very hot leads with high conversion rates.
Online
Lead generation online is the largest modern form of lead generation. Depending on the company, product and service this is an extremely efficient mechanism to use with very little effort.
Process
Value Proposition
What you are providing to the market is perhaps the most important proposition. The value will define the customers expectations and allow you to set your targets.
Integration
Importantly, integrating your companies values is the most important element of lead generation as this will define your presentation. Defining this characteristic will determine the method of lead generation which a company will move forwards with.
Conversion
Lead conversion is the most important element of lead generation because this defines the amount of lead generation you will require.. Leads are often weighted as to how likely they are to move forwards with your product or service.