MARKETING
MARKET RESEARCH
Without knowing what is happening in your market, you are running your business blind. Market research is beneficial at all stages of the business life cycle. If you are starting a business, it can help you work out your competitive advantage. If your business is already established, you can use market research to develop new products, services and target customers more effectively.
Market research can be a timely exercise and over time the customers, competition and marketplace are changing. Many businesses see market research as an ongoing process to ensure business continuity.
SEO & SEM
In the digital world we live in, the way individuals communicate is vastly different from five to ten years ago. We may refer to this as the millennial way of social media and internet, but we now live in a world complimented by technology. Within seconds, customers can google search almost anything and everything and tend to click at the first few results on their google search. Hence, the importance of SEO & SEM.
Search Engine Optimisation (SEO) & Search Engine Marketing (SEM) are two critical digital market tools that help your businesses search engine results. Several studies show that customers are likely to click on the top five results on their search and not look any further, if your business doesn't feature in those results you could be missing out.
​
BUSINESS & WEB DESIGN
Many businesses are unstructured which results in some confusion to customers in the individuals they are dealing with. When dealing with any customer or supplier, titles are important to understand the nature of authority or approval the person has in a company. Too often, SJLC consultants see businesses struggle due to an unstructured business model with employees having all the right information and knowledge but lacking an appropriate role title to achieve the roles and responsibilities required.
In the digital age we are in, the web design of your business is one the most important aspects of your online marketing presence. Web design is crucial for how your audience will view your business. If your competitors are doing it, why not engage with SJLC to improve your company's first impression and build trust with your audience.
EVENT & PRODUCT MARKETING
For different events and products, marketing is an important factor of their success. Event & product marketing is a strategy marketers use to promote their brand, product, or service with an in-person or real-time engagement. These events can be in person or virtual and companies can participate as hosts, participants or sponsors. At SJLC, we help businesses to use both inbound and outbound event marketing strategies for promotional purposes.
Some key benefits of strong event & product marketing include:
​
-
Build brand awareness
-
Increase customer engagement
-
Generate leads
-
Educate prospects and customers
-
Upsell customers