SEO & SEM
Search Engine Optimisation (SEO) & Search Engine Marketing (SEM) are perhaps two of the most important fundamentals of Marketing in the modern day. Optimal performance in each, will not only meet a company's goals and objectives, but allow it to thrive and exponentially grow.
Search Engine Optimisation (SEO)
Your SEO, is inherently the free marketing through domain searches, such as Google. To summarise, this is your free marketing based on your web content.
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Key Words
A key part of your SEO plan is the key words that you use. Certain words may be of a higher competitive nature than others, hence marketing efforts must reflect that. It is of most importance for businesses to ensure the keywords within their SEO plan match their goods or services.
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Location Search
Key words are often met with locations. Businesses often optimise their resources and services to specific locations to ensure their marketing budget is of most value. Critically in the location search, it is important to understand what potential clients in specific regions are after - this is then matched with the correct SEO plan.
Search Engine Marketing (SEM)
SEM is paid online marketing for businesses. The importance of SEM is in the audience and locations which businesses choose to post their content.
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Content Creation
Content is extremely relevant in SEM marketing, whether it be advertising on social media or more business orientated marketing.
Crucially, content must be customised to suit a businesses Target Market. This ensures the traffic per dollar is of highest value.
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SEM Optimisation
Putting content into practice and out in the market at the highest optimal performance is difficult, but with a thoroughly researched plan and target market, it is achievable.
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Ideally what businesses are looking for here is a high retention rate of clients. and a high lead rate of potential clients. Achieving both of these, will undoubtably improve company performance and exponentially assist in growth.